The ultimate in branding/brand recognition/marketing???
There are two buildings dominating the skyline along the
Detroit River. Looking across from the
Detroit side of the river, it’s Caesar’s Casino on the Windsor shoreline. Looking across from the Windsor side of the
river, it’s the General Motor’s worldwide headquarters buildings – a monument
to motoring excess if I ever saw one.
Clearly visible at the top of the middle tower is the blue and white GM brandmark.
But it is no ordinary neon sign. It’s some sort of LED screen ….. the image changes ….
Including the GM brandmark, I counted five different images ....Clearly visible at the top of the middle tower is the blue and white GM brandmark.
But it is no ordinary neon sign. It’s some sort of LED screen ….. the image changes ….
I have one question – other than
the IT technician who programs the screen and the odd tourist like me (and I
use “odd” here in it’s purely clinical definition), does anyone else really
notice? Do you suppose the “RU” atop the
Library building scrolls through a series of campus shots and I never
noticed….?
(.... if you look carefully - and zoom in - on the centre tower in the first shot, you can see that the "screen" is actually red. I took this shot before I fully realised just what was happening ....)
(.... if you look carefully - and zoom in - on the centre tower in the first shot, you can see that the "screen" is actually red. I took this shot before I fully realised just what was happening ....)
